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Listen to the mill whistle. It's Wheeling Steel. On the dawn of a new year, this is the Wheeling Steel family broadcast from the headquarter city of the Wheeling Steel Corporation, Wheeling, West Virginia, with music by the....On January 2, 1938, It's Wheeling Steel, a live radio program from the Capitol Theater in Wheeling, premiered coast-to-coast on the Mutual Network.
[continues in background behind film narration]
["It's Wheeling Steel" radio broadcast]
...We welcome thousands of our families. We extend also a hearty welcome to you other friends of Wheeling Steel, our customers and your families. For your enjoyment, It's Wheeling Steel.There was nothing on the airwaves quite like it.
Headliner appearances on these programs are made by members of Wheeling Steel families or men and women right out of the mills, the factories, or the offices of the corporation. These are not acclaimed radio performers. Many in the course of these broadcasts will face the microphone for the first time. Others can claim a limited experience. In every case, their sincere efforts are to please their vast radio audience. (music and singing) The stars at night are big and bright... [singing and music continue in background behind film narration]Among the amateur stars were the "Steel Sisters," a trio of high school girls; the "Singing Millmen"; and Sara Rehm, "the singing stenographer."
["It's Wheeling Steel" radio broadcast]
They got the idea of the family broadcast and it wasn't very hard to do because Wheeling has always been a very musical city. Every little night club in town had a band and practically everybody in Wheeling either worked for Wheeling Steel or had a father or a mother or uncle or aunt working for Wheeling Steel.Open auditions drew hundreds of hopeful stars. Included were a millworker's three teenage daughters: Janet, Margaret June, and Betty Jane Evans.
[Earl Summers]
My parents were very musical. My mother played the piano; my father sang. Everybody in the family sang. We used to have a saying at our house: "And the night shall be filled with music and the cares that infest the day shall fold their tents like the Arabs and silently slip away." That was our family philosophy. Don't worry when you go to bed tonight because that's already over with and you can't do anything about it. Just look forward to tomorrow. And we did that."It's Wheeling Steel" was an overnight hit. LIFE Magazine published a glamorous photo essay on the cast. The show broadcast from the 1939 World's Fair in New York, then joined the NBC Blue Network. Millions of Americans tuned in every Sunday afternoon.
[B. J. Evans Gee]
My mother was so proud of me. "Did you see my girls on the radio?," she always used to say. And we were just plunged into a brand new, whole life that people just don't expect to ever happen to them in a small town like Wheeling.
[B. J. Evans Gee]
We conclude the Wheeling Steel program earlier than usual today in order that we may hear the voice of the President of the United States.Then, on December 7, 1941, "It's Wheeling Steel" was suddenly pre-empted by an announcement from President Roosevelt: America was at war. [Roosevelt's voice in background]
["It's Wheeling Steel" radio broadcast]
Oh my heavens, in four years we sang so many songs. Everything was oriented to the war, like "Don't Sit under the Apple Tree" and "You'd Better Give Me Lots of Lovin' Honey while Your Honey's Still Around," "Miss You."Then, in 1944, John Grimes' health began to fail, and Wheeling Steel abruptly canceled its radio program. On June 18, "It's Wheeling Steel" went on the air for the last time.
[B. J. Evans Gee]
It's Wheeling Steel direct from the stage of the Capitol Theater in Wheeling, West Virginia, and here is Carlo Ross. (music and singing) Got a feeling, I'll be steeling back to Wheeling, West Va." [music and singing continue in background]
["It's Wheeling Steel" radio broadcast]
We didn't know it was going to end. It was terrible because it was an end of an era for all of us that had been on. The song we sang was "We'll Meet Again, Don't Know Where, Don't Know When." And everybody on the stage was in tears. It was just awful. Even the audience was crying.Musicians returned to local bands; secretaries and steelworkers to the mill. The Evans Sisters went home, where they resumed a more normal life. But they never stopped singing.
[B. J. Evans Gee]
Goodbye everybody.
["It's Wheeling Steel" radio broadcast]
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